Toymaker makes cuddly animals with mental health issues

The toys range from Dub, a turtle who suffers depression, to Kroko, a crocodile with an acute phobia of water, as well as an hallucinating snake called Sly and a sheep called Dolly who has a personality disorder.
The toys are made by 36-year-old Martin Kittsteiner, of Hamburg, who says: ‘It started as a bit of a joke with my girlfriend, who has lots of soft toys, and then we thought there could be something in the idea.’
He added: ‘Children and grown ups like their vulnerability and find something in them that gives them a great sense of comfort in helping to heal them.’
‘I think some adults see it as a form of therapy for themselves.’
The cuddly toys are sold from the website – styling itself the Psychiatric Institute for Abused Cuddly Toys – where customers can also play an online game as a doctor trying to diagnose the toys’ problems.


2 Responses so far »

  1. 1

    Ammara said,

    that is fucking awesome 😛
    i totally want the hallucinating snake….and the depressed tortoise…and the crocodile…ah feck gimme the sheep too

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